Ladytron will mix up their routine for Harbourfront gig
Ladytron boldly decided to hit the road prior to the release of their new album Velocifero.
Rather than lean heavily on old songs and work in two or three new ones, they decided to incorporate many of the disc's tracks into their set. They were so sure about the new album's strength. Singer Mira Aroyo admitted that they received a few blank looks at first but they gradually won the audience over.
"And now as the tour winds on, there's definitely a lot of recognition for a lot of the songs and it's been well received," Aroyo said. "So it's really, really positive with a new album and not feeling like you have to play songs that you're bored of playing."
Given the amount of time Ladytron has spent on the road since their previous outing, 2005's Witching Hour, hit shelves, it's surprising that Aroyo and bandmates Helen Marnie, Reuben Wu and Daniel Hunt found time to head into the studio.
They were getting ready to take a break from touring and start recording the album when Nine Inch Nails' Trent Reznor invited them to open for the veteran industrial rock act in early 2007. Being huge fans of NIN, Aroyo said they jumped at the opportunity. It was only the second time that Ladytron had served as an opening act in the past seven years.
"We were really honoured and we thought it was a great opportunity as well, because we really respect the band," Aroyo said. "He's very (involved) in the music that he makes."
It proved to be doubly advantageous, besides exposing them to a new audience, it also lead to them meeting with Alessandro Cortini, a member of NIN who helped produce Velocifero. French electronic artist Vicarious Bliss also lent a hand.
Musically, the new album has a forceful, in-your-face sound that's a departure from the washed-out atmospherics of Witching Hour. It's also their first for well-known Canadian label Nettwerk.
Ladytron is going to do something slightly different for their appearance at Harbourfront Centre on July 4th, part of the Beats, Breaks and Culture electronic music festival - it's going to be a DJ set. A "logistical" mix-up forced the band to rejig their plans.
"It's quite different we're just going to playing other people's music who we like," Aroyo said.
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